Barking up the RIGHT Tree: Learn how to stop chasing your tail and develop a doggone unique brand!

By now, you’ve probably figured out what my brand is all about…dog stuff, right?  With my background and experience in the pet industry, it’s important for me to embrace a doggy brand, even though I speak to mainstream audiences and work with non-doggy business owners.  But the pet industry is a building block in my life:  so my brand HAS to incorporate it.   I just makes sense!  In this seminar, I can teach you how to do the same thing with your unique brand!

Rather roll over and play dead than work on brand development?  It’s time to develop a clear branding strategy for your business.   In this fun and content-rich presentation, The Bloodhound will teach you how to “sniff out” opportunity and “uncover” buried brand potential!

• After attending this program, participants will identify tail-wagging methods of uncovering their own true brand identities!
• Participants will stop chasing their tails and learn how to apply specific brand identity with unique and fun strategies!
• Underdogs will be transformed into pack leaders after learning how clearly-defined branding can improve efficacy and influence! 
• Participants will learn an effective, step-by-step method to properly identify and then embrace and integrate his/her own true authentic brand-identity.

Many businesses struggle with mediocre results due to inconsistent or incongruent branding.  Authentic branding + fun attitude= More TREATS in the bank account!

Misbeliefs, Mistakes, and Misadventures in Marketing: Small business owners are capable people who “get things done.”  When they need to have something done, they usually seek out the professionals.  For tax questions, they consult accountants.  For legal questions, they phone attorneys.  And, if the sink backs up, it’s time to contact the plumber.  Why, then, do many take on the fastidious task of doing their own marketing?

Most business owners attempt marketing out of necessity.  They realize that business cards need to be printed, and of course a website is a great idea.  So off to the local print shop for cards, and perhaps the neighbor’s son builds the website…Does this sound familiar?  Ah, if only it were that easy.In order to be successful, business owners must develop a strong, clear brand identity to maximize earning potential.  Then, this brand must be implemented into seven basic elements of a productive marketing plan. 

In this seminar Shannon will teach you all about the true definition of marketing.  She will include how to identify common marketing mistakes, and offer valuable insights and creative solutions to the challenges of self-promotion.  And, she will reveal her seven basic elements of a “wow” marketing plan that will increase your bottom line! 

Social Media Marketing Presentations: Using Facebook, Twitter, and LinkedIn to promote your small business.

Other available marketing programs:

How Much IS That Doggie In The Window? Improving Your Marketing Effectiveness

Making the Tail Wag the Dog:  Unconventional Marketing Strategies