GROOMING TOPICS

An Introduction to Social Media for Grooming Professionals- Social media is not just a fad- it is actually a fundamental shift in the way we communicate.  Did you know that the number of American adults with a profile on a social networking site has quadrupled since 2005?  Currently more than 105 million Americans contribute to some form of social media.  This new form of leisure has developed around talking and sharing, providing opinions and perspectives not only on personal happenings, but also on products and services. Are you ready to take advantage of this amazing tool to grow your grooming business and make more money? In this informative presentation, self-confessed tech geek Shannon Heggem will share with you:

• 1.  What social media is and how it works.
• 2.  An introduction to three of the most popular interactive sites:  Facebook, LinkedIn, and Twitter.
• 3.  An overview of who is using it-you’ll be surprised!
• 4.  Social media secrets and strategies that will help you bring in more salon revenue.

 

Using Facebook to Promote Your Grooming Business Already on Facebook?  There are currently more than 355 million people using Facebook, and more signing up every day!  Are you using this incredible (and free!)  tool to it’s fullest advantage? 

In this seminar you will learn:

• 1.  Tips and guidelines to tune-up your profile.
• 2.  The power of the post- the do’s and don’ts of posting and sharing.
• 3.  The 5 elements of an effective Facebook Fan page.
• 4.  All about apps:  what they are, what they do, which ones you need!

People are now accessing the internet more than ever:   from home, work, their car, and now even with their cell phones.  Utilizing Facebook to connect with new and existing customers just makes sense!

 

Groomer Health Issues- Taking care of you! Yes, the dogs are important, the clients are essential…But without you, the groomer, they really don’t matter! Learn simple steps to avoid the many health problems that plague this industry!

 

Solving the Shampoo Mystery- Do you really know what the shampoos that you are using are specifically designed to do? Are you using them to their full potential? With so many choices on the market today, it is vital to learn how to properly utilize our greatest tool! What impact does water have on a shampoo’s performance? What does “tearless” really mean? What is a surfactant and why should I know? What about flea and tick products?  Shannon will teach you how to choose the right formulation for the right situation, and answer all of your shampoo questions.

 

Simple Strategies for Managing Stress in a Stressful Environment- Do you feel like you have too much to do but never enough time in the day?  Are you having trouble finding the balance between your grooming career and your personal life?  Are you close to burnout?  If so, this is the seminar for you.

Stress-related problems are thought to cause at least half of all premature deathsin the U.S.  In fact, 95% of all doctor visits in the U.S. are for stress-related ailments and complaints.  In this seminar, Shannon will share simple ways to minimize stress and conflict in the salon as well as everyday life.  Find out how to transform this harmful stress into positive motivation!

 

How To Go From “Grooming Shop” to “Pet Spa”- Shannon will explain the benefits of changing your business focus to target a more elite clientele.  Earn much more money with less effort!  Isn’t that what it is all about?   Shannon will talk about whirlpool therapy, learning pet massage therapy, luxury product selection, and the list goes on! 

 

How to Get Rich Grooming Five Dogs a Day

Yes, it IS possible, if you are willing to embrace change with an open mind.   Shannon will share practical strategies for surviving debt during a recession and ways to create abundance through healthy money habits. 

Are you ready to transform your relationship with money to achieve financial balance?  Are you willing to implement changes in your business to increase your bottom line?  If so, attend this seminar and learn the difference between making a living and designing a life!

 

Obedience Training Your Most Difficult Clients- Do your clients snap and bite, when you would REALLY like them to sit up and beg?  Would you like them to perfect the sit-and-stay while waiting for their dogs to be finished?!  Don’t miss this light-hearted seminar on the delicate task of handling your customers!

 

Misbeliefs, Mistakes, and Misadventures in Marketing- Groomers are capable people who “get things done.”  When they need to have something done, they usually seek out the professionals.  For tax questions, they consult accountants.  For legal questions, they phone attorneys.  And, if the sink backs up, it’s time to contact the plumber.  Why, then, do many take on the fastidious task of doing their own marketing? Groomers attempt marketing out of necessity.  They realize that business cards need to be printed, and of course a website is a great idea.  So off to the local print shop for cards, and perhaps the neighbor’s son builds the website…Does this sound familiar?  Ah, if only it were that easy.

In order to be successful, business owners must develop a strong, clear brand identity to maximize earning potential.  Then, this brand must be implemented into seven basic elements of a productive marketing plan.  In her seminar, Misbeliefs, Mistakes, and Misadventures in Marketing, Shannon Heggem will teach you all about the true definition of marketing.  She will include how to identify common marketing mistakes, and offer valuable insights and creative solutions to the challenges of self-promotion.  And, she will reveal her seven basic elements of a “wow” marketing plan that will increase your bottom line! 

 

Finding Your Niche To Make It Rich!-  Is your facility earning at it’s maximum potential? Does your business approach need a financial facelift? Want to increase prices but don’t know how to successfully approach it? We’ll talk about fun ways to make more money with your existing clients, with creative and fun add-on services.

 

 

PET INDUSTRY TOPICS (These may also be adapted to fit either grooming or kennel audiences.)

 

Making Your Facility Work For You-  Two years ago, Shannon decided that she needed to make some changes with her kennel business; she was tired of staffing issues, payroll, and the like.  So, she turned her business upside down, and changed it to work FOR HER.  So she now operates a high-end luxury kennel, as a hobby only .  And this kennel isn’t like anything you’ve ever heard of!  Shannon runs this highly-profitable kennel without any employees, no scheduled office hours (it is all self-service), and even no exit baths!  In this life-changing seminar, Shannon will share her unique and effective strategies that she utilized to turn her once out-of-control big kennel into an even more profitable smaller kennel, with fewer dogs, less advertising, fewer headaches, and more income! 

 

OH NO, What Do I Do Now?- Learn effective strategies and techniques in the fine art of crisis management!  What happens when a pet dies at our facility? What if it is our fault?  What do we say to the owners when a crisis arises?  Shannon will cover what injuries and incidents qualify as true emergencies, for the animals as well as the staff.   How we handle these delicate situations can have a major impact on pet care businesses as a whole.  Learn how to react smart, without panic!
 

“Petiquette”  A New Approach To Professionalism For The Pet Care Professional- Why is professionalism important? Learn how to polish and fine-tune the overall impression given to the public, with simple and easy steps. This seminar will give you a new outlook: charge what you are worth, and get the respect you deserve. Your clients will notice and appreciate the difference. Professionalism will give your business the edge over your competition! 

 

How To Successfully Sell Your Services- What is marketing and why is it important? A good reputation is only a starting point. Effective and fun marketing strategies that work! We will explore creative and inexpensive ways to promote a pet-related business. This is a career-changing seminar that can benefit anyone in the pet care industry, veterans or newcomers alike!

 

Why a Pet Care Professional Must Have A Great Website  An attractive, well-planned website can boost facility earnings in many ways.  In this seminar, Shannon will present vital and essential successful web information, such as: 

• Hiring the perfect employee by learning WordPress
• Turning your website into an informative marketing tool for potential clients
• Creating a “marketing hook” that will motivate clients to click-through your entire site
• Determining a starting budget for establishing a professional website
• Motivating your clients to make repeated visits to your website
• Spotlighting your staff, services and customers
• Saving paper and time by offering your brochures, key information and forms online

 

 

Solid Gold Customer Relations- How to effectively establish and maintain great and lasting client relationships! Learn how to create loyal customers who wouldn’t dream of taking their pets anywhere else. Great customer relations are the necessary foundation that the success of any pet care business is built upon.

 

Dealing with Conflict- Every problem client has the potential to be a loyal, lifetime client; learn the secret to unlocking their potential! Explore the fine art of handling difficult situations and problem clients, and firing clients with finesse!

 

Stress-Buster Workshop For Pet Care Providers and The Pets They Take Care Of- This seminar covers stress management techniques for both the pets being cared for, and the people taken care of them.  In the first portion, learn simple and effective tips and techniques for reducing stress in the pets present at the facility.  Then, how about you, the provider?  Do you love the pet care business but feel close to burnout?   Are you effectively coping with daily pressures in a world that continues to accelerate?  You are not alone.  In this stress-management program, Shannon will share her unconventional techniques and simple strategies that can give you new insights on dealing with stress, within yourself, and the pets you take care of!