Kennel Only Topics
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*NEW! Current Kennel Trends: Geriatric Focused Facilities
Niche marketing in the pet care industry can mean bigger profit and lower overhead. Due to innovations in veterinary care, pets are living longer lives. Geriatric pet owners understand that their pets require specialized, attentive care, and most are more than willing to pay top dollar for that care. Shannon will show you how to design and plan this type of facility, and cover what services should be provided to maximize potential. And she will share effective marketing strategies for this niche concept, present transition tips and strategies as well! If you are ready to work less, make more, and love your job even more, then this is the seminar for you!
*NEW! “Petiquette” A New Approach To Professionalism For The Pet Care Professional
Professionalism is more important than ever in the competitive market of pet care. Learn how to polish and fine-tune your facility’s overall impression given to the public, with simple and easy steps. Shannon will cover the do’s and don’ts of effective etiquette on the telephone, in-person, and written communication for a pet care facility. Shannon’s fun and effective strategies will give your staff a new outlook! And your clients will notice and appreciate the difference, too! Professionalism will give your business the edge over your competition!
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Making Your Facility Work For You
Six years ago, Shannon decided that she needed to make some changes with her kennel business; she was tired of staffing issues, payroll, and the like. She turned her business upside down, and changed it to work FOR HER. She now operates a high-end luxury kennel as just a hobby. And this kennel isn’t like anything you’ve ever heard of! Shannon runs this highly-profitable kennel without any employees, no scheduled office hours (it is all self-service), and even no exit baths! In this eye-opening seminar, Shannon will share her unique and effective strategies that she utilized to turn her once out-of-control big kennel into an even more profitable smaller kennel, with fewer dogs, less advertising, fewer headaches, and more income!
