Marketing Topics
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Misbeliefs, Mistakes, and Misadventures in Marketing
In order to be successful, business owners must develop a strong, clear brand identity to maximize earning potential. Then, this brand must be implemented into seven basic elements of a productive marketing plan. In this seminar, Shannon explores the true definition of marketing. She will include how to identify common marketing mistakes, and offer valuable insights and creative solutions to the challenges of self-promotion. And, she will reveal her seven basic elements of a “wow” marketing plan that will increase your bottom line!
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Planning an Effective Pet Facility Website
An attractive, well-planned website can boost facility earnings in many ways. In this seminar, Shannon will present vital and essential successful web information, such as:
- Hiring the perfect employee by learning WordPress
- Turning your website into an informative marketing tool for potential clients
- Creating a “marketing hook” that will motivate clients to click-through your entire site
- Determining a starting budget for establishing a professional website
- Motivating your clients to make repeated visits to your website
- Spotlighting your staff, services and customers
- Saving paper and time by offering your brochures, key information and forms online
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Inexpensive, Fun and Effective Marketing Tricks
What is marketing and why is it important? A good reputation is only a starting point. Effective and fun marketing strategies that work! We will explore creative and inexpensive ways to promote a pet-related business. This is a career-changing seminar that can benefit anyone in the pet care industry, veterans or newcomers alike!
